Wednesday, August 12, 2009

DA VIVA SEW PROJECT FINALE


A concept initiated by former Ghanaian international model, Pearl Amoah Nyamekor, the MTN Da Viva Sew Project came to a thrilling climax at the Mobile Pavilion at the Ghana International Trade Fair Centre in Accra recently.
Living to its billing as the first sewing reality show in Ghana, guests at the grand finale had a lot of fun with the dazzling catwalk skills displayed by the models and the innovative designs paraded on the night.
The show which started about an hour late to its scheduled time was in two categories. The first category was to crown a winner for the MTN Queen of the Runway and a winner for the main category which was the MTN Da Viva Sew Project.
Three finalists of the MTN Queen of the Runway Competition—Babsie, Angela and Nana Yaa—displayed elegant catwalk skills with splendid designs from the guest designers on the night: Pearl Amoah Nyamekor, the Sew Project evictees, Breeze Klodine, Marcelo Carle and Cecilia. Their performances on the runway determined who was crowned the first MTN Queen of the Runway.
The finale which was interlaced with live band music from the Hot Barrels Band and cultural performances from the Kekeli Dance Ensemble had Kweku, Pokua and the dexterous Nana competing for the grand prize—the new VW Suran donated by Universal Motors.
Judged by Marcelo Carle, Albert Johnson and Ghanaian international model, Belinda Baidoo, the three finalists created fifteen designs ranging from collections like casual, maternity, MTN ‘Can Do’, drama and evening wears called the Da Viva Star. Nana made known his intentions of winning the prize early as he ‘sparkled’ the runway with his ‘crazy’ designs which threw the guests into frenzy. Pokua who seemed to have an overwhelming support from the audience did her own thing and Kweku also showed his worth as a finalist with dazzling Ghanaian made designs.
Tall and eloquent Babsie took the prize for face of MTN worth a year’s contract as well as a year’s contract with Da Viva as winner of the MTN Queen of the Runway Competition. Nana won GHC 1,000 by placing second and Angela won GHC 500 by coming third.
Tensed and nervous would be the best words to describe Nana, Kweku and Pokua as the master of ceremonies on the night mentioned the results. Determined by 40% voting from the public, 40% by the judges and 20% by tasks the finalists have performed in the Da Viva Sew Project house, tears of joy and screams of satisfaction greeted the pronouncement of Nana as the first winner of the MTN Da Viva Sew Project Reality Show which won him a VW Suran. Kweku came second and Pokua came third to the disappointment of her numerous fans at the pavilion.
Queen of highlife music, Asabea Cropper, showed she hasn’t lost touch as she wowed guests with a spectacular performance accompanied by the ‘Kente Man’. ‘Dunsin’ also crowned the night with their hit track “Oyeadeyie”.
The Da Viva Sew Project Reality Show is the first of its kind in Ghana and aired on GTV for 13 weeks. Initiated by D&P Holdings owned by Pearl and McDiamond Nyamekor, the show was sponsored by MTN, Da Viva and Universal Motors.

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